POSTERSINFORMATIVE - with an emotional hookPosters displayed around the clinic, new ones - not cob-webby old horrors from the last millennium - are perhaps one of the best ways of informing our patients about the benefits of chiropractic. Have you bought a new poster since 2000? At a cost of less than one patient visit, they make a great investment. In the reception area, one should avoid complicated nerve and muscle charts. Choose rather one that is not only informative, but has an emotional hook. For example, how about this gem from Patient Media? Yes, let's get our patients thinking: TRY CHIROPRACTIC FIRST.
Nicely framed behind glass - then you can use a marker pen to make relevant marginal notes - large pictures hung at eye level for easy reading are a very effective way of getting the chiropractic message across. Enjoy Patient Media's website! DECORATION - brighten up your clinicLet's be honest. Most of our posters from yesteryear are boring and dull. Just watch your patients. They hardly give even one glance, let alone a second.Today there are some very creative people out there making charts. How about this one for a bit of colour, from
Med-art.
EDUCATIONAL- to feed the understanding.In the consulting room where we do our Report of Findings, the posters need to be of a quite different sort. Once again, having complex charts covered with the names of muscles and nerves, is an eyesore. Those showing a few basic nerve patterns are of course always useful.Chiropractic researchers are now realising that we have given our profession an overly stressed orthopaedic emphasis. With the new discoveries how the chiropractic theories and philosophies are increasing being explained by neurological links,
what about this eye-catching chart from Clinical Charts and Supplies?
For interesting developments in the treatment of serious neurological diseases like ALS, click here. Phases of DegenerationI'm no great fan of practice-building seminars, but I have learnt from them the importance of patient education. Patients know what medicine is about. After all they have been in the hands of medical doctors since Day 1. But most of them know very little about chiropractic.This next chart will be very handy when you are explaining the newly discovered facts about
Immobilisation Degeneration
to your new patient.
WHAT ABOUT THE KIDS? An ounce of prevention is worth a pound of cure.Is it not every week that we have a new patient tell us that their lives have been ruined by headaches, stretching back as far as they can remember? Of course they have no memory of the cause - a fall down the stairs, a car accident, a football injury ... Surely it is our responsibility to start educating our patients about their children. Undetected scoliosis, silent subluxations, sprained ankles ... the possibilities are endless.No better way than a striking picture in the reception area.
How about this beauty from Back Talk Systems?
PAEDIATRIC CHIROPRACTIC? The newest rage.
Chiro-watch Return from POSTERS to HOMEPAGE
A good picture will be paid for by ONE CONSULTATION. The next 50 children you save from a life time of pain, come for free! And the next 100 people a good chart convinces that their autonomic symptoms could be coming from their fixated spinal joints ... and all those who suddenly realise that they shouldn't have waited until they had had ten years of pills, and two spinal operations before they consult you. All this will make you VERY happy with your investment in half a dozen new charts. ONE CONSULTATION. THAT'S WHAT A DECENT POSTER COSTS. USEFUL LINKSBackTalk systemsClinical Charts and Supplies Patient Media Medartposters Until we get some more links, how about this tip: Buy two new charts every year, and if you haven't bought any since Pa fell off the bus, buy six, and you may even get a fat discount, and the postage and packing probably for free. I absolutely guarantee that you will be very pleasantly surprised at the result. OUR POLICYWe will advertise any Chiropractic poster from a company selling products that meet our standard. The cost? Simply a donation of that poster to Chiropractic-Books.comCompanies that would like us to promote one of their posters should contact us via CONTACT. A gap in the market ...There are no Chiropractic posters (that I know of) in Dutch. Certainly I, and I'm sure my colleagues, would be very interested in quality posters with Dutch subtitles. Any poster company out there looking to expand its market?
|
