INFORMATIVE - with an emotional hook

Posters displayed around the clinic, new ones - not cob-webby old horrors from the last millennium - are perhaps one of the best ways of informing our patients about the benefits of chiropractic.

Have you bought a new graphic since 2000? At a cost of less than one patient visit, they make a great investment.

In the reception area, one should avoid complicated nerve and muscle charts. Choose rather one that is not only informative, but has an emotional hook.

For example, how about this gem from Patient Media? Yes, let's get our patients thinking: TRY CHIROPRACTIC FIRST.

"Mere parsimony is not economy. Expense, and great expense, may be an essential part in true economy."

Edmund Burke, statesman and writer (1729-1797)

A poster suggesting that sufferers try chiropractic first.
People keeping up healthy habits.

Nicely framed behind glass - then you can use a marker pen to make relevant marginal notes - large pictures hung at eye level for easy reading are a very effective way of getting the chiropractic message across.

DECORATION - brighten up your clinic

Let's be honest. Most of our graphics from yesteryear are boring and dull. They are for OUR benefit, rather than the patient's. Just watch your patients. They hardly give even one glance, let alone a second.Today there are some very creative people out there making charts. How about this one for a bit of colour, from MedArtPosters ...

A art piece inspired by chiropractic.

EDUCATIONAL- to feed the understanding.

In the consulting room where we do our Report of Findings, the posters need to be of a quite different sort. Once again, having complex charts covered with the names of muscles and nerves, is an eyesore. Those showing a few basic nerve patterns are of course always useful.

Chiropractic researchers are now realising that we have given our profession an overly stressed orthopaedic emphasis. With the new discoveries how the chiropractic theories and philosophies are increasing being explained by neurological links, what about this eye-catching chart...

A diagram of the autonomic nervous system.

Phases of Degeneration

I'm no great fan of practice-building seminars, but I have learnt from them the importance of patient education. Patients know what medicine is about. After all they have been in the hands of medical doctors since Day 1. But most of them know very little about chiropractic.

This next chart will be very handy when you are explaining the newly discovered facts about Immobilisation Degeneration to your new patient.


An ounce of prevention is worth a pound of cure.

Is it not every week that we have a new patient tell us that their lives have been ruined by headaches, stretching back as far as they can remember? Of course they have no memory of the cause - a fall down the stairs, a car accident, a football injury ... Surely it is our responsibility to start educating our patients about their children. Undetected scoliosis, silent subluxations, sprained ankles ... the possibilities are endless.

No better way than a striking picture in the reception area. How about this beauty from Back Talk Systems ? ( Index )

Active children.

The newest rage.

A good picture will be paid for by ONE CONSULTATION. The next 50 children you save from a life time of pain, come for free! And the next 100 people a good chart convinces that their autonomic symptoms could be coming from their fixated spinal joints ... and all those who suddenly realise that they shouldn't have waited until they had had ten years of pills, and two spinal operations before they consult you. All this will make you VERY happy with your investment in half a dozen new charts.



Until we get some more links, how about this tip: Buy two new charts every year, and if you haven't bought any since Pa fell off the bus, buy six, and you may even get a fat discount, and the postage and packing probably for free.

I absolutely guarantee that you will be very pleasantly surprised at the result.


We will advertise any Chiropractic graphic from a company selling products that meet our standard. The cost? Simply a once-off donation of that graphic to

Companies that would like us to promote one of their graphics should contact us via CONTACT US ...

A gap in the market ...

There are no Chiropractic graphics (that I know of) in Dutch. Certainly I, and I'm sure my colleagues, would be very interested in quality graphics like these with Dutch subtitles. Any company out there looking to expand its market?


Physical Therapists providing a Chiropractic adjustment?

Many insurance companies now only pay for physical therapists to provide a chiropractic adjustment; that's in the face of powerful research proving that inclusion of DCs to perform their own technique would save them a good deal of money. One has to conclude that political medicine has gone off on another tack to contain our profession.

It's being successful with some doctors of chiropractic quitting. Others become involved in some dodgy practices, like demanding that patients sign up for a whole year of treatment in advance, in order to stay in business.

In recessionary times, the going is tough when the insurance won't pay.

Is the day approaching for a new Wilk versus the AMA and the insurance companies?

The chiropractic profession has tried hard to stay on the moral high ground; those who stoop to unscrupulous practices need to be exposed and disciplined if we are not to stoop to the low blows that medicine has often resorted to contain and eliminate us.

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